What has been around longer than Justin Boots?
Over 130 years ago, a boot repair business started which has now become one of the largest and fastest selling boots available today. Justin Boots has seen many generations come and go. Both men and women alike have contributed to the success of the company, they’re high quality and durability are evident in all lines. Setting up shop along the Chisholm Trail, Justin boots began as a repair shop for cowboys and their boots. What else came about in 1879 you ask? Well how about Ivory Soap. Yep, and they’re still around too.
Not only does Justin Boots make excellent cowboy boots, but they make great work boots too, although the cowboy boot is their signature. Justin also fulfills the demand for hard working farm and rodeo workers with its complete line of roper boots. If wearing boots becomes part of your daily routine, the comfort and quality of these boots will be noticeable every time you put them on.
Understanding the needs of horsemen is what keeps the demand for their product up. They spend time organizing research focus groups to find out exactly what’s needed by the public. Paying this kind of attention to their markets is what has allowed them to exist and make a profit for so long.
The company has also been associated with the Western style and music. There have been an awful lot of big time country music stars to walk on the Grand Ole Opry’s stage over the years. Even George Strait has his own name brand collection of Justin Cowboy boots. It doesn’t get much bigger than that.
The company has enjoyed a wide appeal to just about every person in America and their corresponding lifestyle. Whether your nine or ninety, it doesn’t matter, the boots look great on anyone. I guess that’s the appeal.